TAF New Portfolio, Taste Analytics Closes Series Seed Investment to Fuel Growth and Innovation

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CHARLOTTE, N.C., April 2, 2015 – Stratifyd Inc (doing business as Taste Analytics) is pleased to announce the closing of its Series Seed investment. Participating investors in the financing, which closed on March 23, include TEEC Angel Fund, Newgen SV Venture Partners, China Growth Capital, and Social Starts.

Taste Analytics, based in Charlotte, N.C., develops tightly integrated data analysis and visualization solutions that create actionable business insights from heterogeneous unstructured data. The company’s solutions are used in a variety of applications across marketing, customer support, product development, and other key business disciplines.

The company delivers its solutions to an expanding customer base as software-as-a-service (SaaS) platform. To meet enterprise security and compliance requirements, Taste data-driven platform can be deployed on both enterprise internal cloud and encrypted public cloud.

Taste Analytics’ predictive, taxonomy-independent analytics platform identifies hidden trends, patterns, locations, correlations, communities and outlying themes in large pools of data. The integrated visualization environment promotes interactive data investigation starting from analytics-generated insights and extending into the data, down to the most granular level.

“This financing represents a key milestone for our company and affirmation of our vision. We founded Taste Analytics to put the power of big data into the hands of business managers and analysts by building state-of-the-art data science into an intuitive, user-friendly, interactive tool,” said Derek Wang, chief executive officer of Taste Analytics. “ We are excited to join forces with investors that share our vision and are committed to our success as we grow.”

“We’ve evaluated many big data investment opportunities and found Taste Analytics to be differentiated in both technology and approach,” said Eugene Zhang, founding partner at TEEC Angel Fund. “Taste Analytics is changing the way business people interact with and make decisions based on textual data.”

“As frequent investors in analytics, we know that unlocking the value of unstructured data is one of the biggest unmet needs organizations have,” said Mike Edelhart, lead partner of Social Starts. “Taste Analytics unlocks this value in a unique, elegant and powerful way.”

With the investment, Eugene Zhang, founding partner at TEEC Angel Fund, joined Taste Analytics’ board of directors. Terms of the transaction were not disclosed.

More Information:


About TEEC Angel Fund

We believe that today’s dreamers will make tomorrow’s reality. We believe that when companies choose to work with us, they’re choosing a team of veteran entrepreneurs with deep investment experience. Within our ecosystem of almost a hundred portfolio CEOs, elite accelerators, top-notch universities, and seed funds, we support tomorrow’s star companies. We believe that in an interconnected world, connections between the U.S. and China will be more important than ever, and we stand at the forefront of that transformation. We are a tight-knit network of entrepreneurs and executives who mostly have graduated from Tsinghua University, in Beijing, China. We are TEEC Angel Fund.

About Newgen Partners

Founded in 2012, Newgen Partners is head-quartered in Shanghai and has branches in Silicon Valley, Beijing and Hong Kong. Newgen Partners has several parallel funds and has invested in dozens of start-ups, among which many have gained next round financing. Compared to industries or projects, we pay more attention to the entrepreneurs themselves. Our idea is to invest ‘entrepreneurs who don’t tag oneself an entrepreneur.’

Newgen Silicon Valley is founded in 2014. Rooted in Stanford and Berkeley, Newgen silicon Valley focuses on start-up companies with most sparkling ideas and most revolutionary technologies. To portfolio companies, we offer continuous support on strategy and operating, and helping them expand globally with global resources.

About China Growth Capital

Found in 2006, China Growth Capital is a venture capital firm that invests in early-stage technology startups in enterprise SaaS, fintech, online education, and consumer internet in both China and US. Notable portfolios include CreditEase, the largest P2P lending platform and wealth management firm in China, and Tarena International (NASDAQ: TEDU). Over twenty investment professionals are located in Beijing, Shanghai, and Palo Alto.

About Social Starts

Social Starts is a $20M+ venture fund family. We support entrepreneurs whose companies serve the Social Construct, that change in human behavior generated by social/mobile technology. We invest at the moment of inception and Series A in 5 primary areas: media, marketing analytics, social platforms, mobile commerce and Internet of Things software. Our team has developed dominant media, research and tech companies in the 3 modern tech revolutions – PC, Internet and Social. Our portfolio companies benefit from the resulting rich perspective and world-class connections, a mutually supportive community of more than 130 fellow start-ups, and support from our LPs, who include leading figures in software development, marketing and media from 3 continents


This article is excerpted from, published by Derek Wang.

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